Use these tips to grow your business from your residential worksite

If you work in people's homes; word of mouth is a great way to grow your business. Happy homeowners recommend businesses that do a good job.

Making your customers happy with your workmanship and service will encourage them to recommend you to their friends and family. As well as your customers, the neighbours of your customers are also a great source of new business.

Your customers and their neighbours are looking for the same telltale signs that you’re doing the job well. Great workmanship and service, and consideration of their needs. If you haven’t already adapted your worksite to make sure it’s growing your business, here are some tips on how to do it.

Keep pollution to a minimum

Most customers accept that there’s a bit of mess when you get work done. The work you do to keep that to a minimum will help you keep your customers happy and impress potential customers in the neighbourhood.

Here are three ways you can make an impact by keeping your worksite in order.

1: Keep dust to a minimum

Dust is a common by-product of building and construction work. It can quickly become a problem in residential areas and because it’s an environmental pollutant it’s important to plan for it from the start. Using dust suppression tools and keeping your worksite clean will help to minimise the impact.

2: Keep noise to a minimum

Noisy machinery can quickly annoy home owners and neighbours but there’s not a huge amount you can do about it if they’re important for getting the job done. Try to manage the hours you work to minimise disruption to early mornings and evenings. If your team enjoy music while they work, try and keep the volume down if you’re in a close residential area.

3: Keep a tidy worksite

Worksites don’t always look tidy, especially in the early stages of a job where it looks like you’re making more mess than progress. While the job may look a mess it’s important to keep your team on top of litter, rubbish and scrap that’s generated while you work.

Especially on longer jobs, neighbours can get upset by messy construction sites and litter that can attract pests and blow around the neighbourhood. Impress everyone by keeping a clean and tidy worksite and making a visible effort to tidy up at the end of each day.

Make sure new customers know who to call

Once you’ve created a tidy worksite with minimal impact on the neighbourhood - you need to let new customers know who to call. Here are 3 ways to market your business to grow your opportunities.

1: Brand your vehicles and work gear

Your logo is an important part of promoting your business. That means putting it on your work vehicles and if possible the clothing that your team wears when they are on the job. Every vehicle and person gives you the opportunity to promote who you are and what your business does.

Once your logo is on the tools of your trade, make sure you keep them clean and in good order. You don’t want your logo on badly maintained equipment. Make sure that where possible you also include a web address or phone number so it’s easy to get in touch.

2: Add signage to your worksite

Creating signage for your worksite is also a good way to advertise your skills while containing your work space. Consider wrapping your fencing or using signs that you can stand around your worksite in clear view of passing traffic.

3: Leave behind business cards

Business cards are a cost effective marketing tool and an easy way to help your customers promote you to their friends and family. Leaving a couple when you finish the job is a good way to ask for recommendations if your customer is happy with your work.

Leaving behind a business card is a good way to encourage recommendation or repeat business.

4: Let the neighbourhood know you were there

If you’ve done a great job of managing your worksite then the neighbours will be loving your professionalism. Take the opportunity to connect with them before you finish the job and put a leaflet that promotes what you do into postboxes in the area. It’s an easy way to let people know where you are if they’re looking for good service and high quality workmanship.

Marketing your business can be expensive. Save money by running a worksite that promotes what you do to potential new customers and makes them keen to give you a call.

Need equipment for your next job?

Allways Hire has a wide range of construction equipment available for your next Hawke’s Bay project. Our machines are hire ready so you can rely on them to get the job done. We also supply all hire equipment unbranded, so you can focus on promoting your business on your worksite, rather than ours.

Find out how we can support your business.